True Detergent is one of the most effective laundry detergent available on the market. True Detergent is 4x concentrated and allows consumers to use less soap. It is void of any caustic ingredients and animal essences thus making it a truly safe detergent for all types of machines and fabrics and also safe for the whole family. Powerful and economical, its concentrated nature allows users to use less soap for more cleaning power leading to tremendous savings and results. One of the things that you will notice about True Detergent is the fact that it has low suds. Despite skeptical views about low suds, True Laundry Detergent has proven that the amount of suds does not equal the degree of cleaning power. Today's new, high-tech, High Efficiency (HE), washing machines prove this. True Detergent is truly a formula for cleaning success.