LavieByCk founder Claude Kameni was raised in Cameroon where her passion for fashion was cultivated. As a child she was extremely creative with clothing and art. After relocating to the United States she was blessed to have the opportunity to mold and enhance her skills. Her personal dedication rubs off in her creations and the smiles they create.
Jide is taken from the Igbo language phrase ‘Jide aka’, which means to ‘hold hands’, as well as the Yoruba word 'Jide' which means to ‘come alive’ or to ‘be awoken’. Our mission as fashion and accessory designers is to collaborate with local artisans from Nigeria and our global minded customers, to build a system that enables improvement of lives of the local artisans and their families plus stimulating their local economy. To this end, all our products are handmade locally.